NikkieTutorials is a makeup artist on YouTube from the Netherlands. In May 2015, a video surfaced the Internet of the famous beauty guru sharing her thoughts on beauty. She released a video named “The Power of MAKEUP” that showed her completing makeup on only one side of her face. She states the following in her video, “I notice a lot that when I don’t wear makeup and have my hair up in a bun and I meet people, I show them pictures of my videos or looks I’ve done. They look at me and straight up tell me, ‘That is not you…’”

The Power of MAKEUP - Madden Levin

The Power of MAKEUP – Madden Levin

The Power of MAKEUP - Madden Levin

The Power of MAKEUP – Madden Levin

Over the past few years, makeup has become more and more popular than it has ever been! New trends have been emerging everyday! A more popular one is known as contouring. If you have never heard of contouring, it is a type of style of makeup that you can use to change her face shape. Some people think that this means that you don’t love yourself enough if you put this makeup on. When people wear makeup, they are usually told that they’re trying to impress someone. Makeup is being treated as a paper bag to lie about what you look like.

Makeup is worn for a number of reasons. People may wear makeup because they don’t love themselves and want to improve their looks, but there is absolutely nothing wrong with that. People may wear makeup to impress people, but there is absolutely nothing wrong with that. In the grand scheme of things, people wear makeup because it’s fun and enjoyable. For many people, it can be their life and something they’re proud of. Makeup shaming should not be a thing.
Ever since the video of Nikkie surfaced, many people have been recreating the concept, such as Patrick Starr. Makeup is an enhancer and not a mask. Makeup is enjoyable and should stop be treated like a lie. It is for everyone and is used for every reason, there is no right or wrong!